Digital Marketer & E-Commerce Business Owner | NJ Vinyl | Jan. 2022 - Present

As the founder and operator of NJ Vinyl, an e-commerce brand specializing in vinyl records, I launched and scaled the business to over $300K in revenue using a custom Shopify store integrated with HubSpot for streamlined marketing automation, analytics, and campaigns. I executed targeted seasonal marketing initiatives through HubSpot, including automated emails and personalized promotions, resulting in a 30% year-over-year increase in peak-season revenue. Additionally, I drove 20% annual revenue growth via optimized Google Ads campaigns and managed comprehensive budgets in Excel, ensuring efficient allocation and variance analysis across all channels.

• Skills: Digital Marketing, SEO, Business Management, Email Marketing, Marketing Softwares