HubSpot Marketing Hub Software Certification | August 2025
HubSpot Marketing Hub Software Certification | August 2025
In August 2025, I completed the HubSpot Marketing Hub Software Certification, gaining expertise in creating buyer personas, navigating the contacts database, and segmenting contacts for targeted marketing. I learned to create and manage campaigns, calls-to-action, forms, and emails within HubSpot to drive engagement and capture leads. The certification equipped me with skills to automate inbound marketing strategies and manage workflows for operational efficiency. I also got exposed to HubSpot’s social media tools and key reporting features, including Sankey charts for data visualization. These skills enable me to optimize marketing efforts and make data-driven decisions using HubSpot’s comprehensive platform.
Skills: Marketing Software, Customer Relationship Management (CRM), Digital Marketing
I created a simple workflow in the HubSpot software that triggers when a marketing email is delivered. If a customer opens the email, nothing happens. If they do not open the email, a remarketing email is sent after 4 days.