As a social media brand strategist on TikTok and YouTube, I gained hands-on experience in building a brand of over 20,000 followers, growing an online community, and using analytics to inform content decisions. I developed skills in trend research, platform-specific strategy, and audience engagement, all essential for driving results in digital marketing campaigns. These abilities translate directly into creating compelling, data-driven content that aligns with marketing goals and boosts brand visibility.
Skills: Branding, Brand Management, Brand analysis, Brand strategy, Content Creation, Communication, Time Management, Organization
I created hundreds of short-form videos for TikTok carrying my brand image and values. These are some of my best performing videos. Check out my TikTok page for more content!
Although I did not cultivate a huge following on YouTube, I am very proud to have received a lot of genuine engagement from my small community. These are a few comments from my videos.Â